India is a country of over 1 billion people with a fast growing middle-class, and with the right product, you can target this market and make a ton of money.
FMCG is the French word for “fast moving consumer goods”, which are typically food products that are purchased frequently by people on a budget. FMCG brands dominate the Indian market, with the top three accounting for a whopping 60% of the market, and the category has been growing at a rapid pace over recent years. The most recent market research report by Euromonitor International, “FMCG in India 2017”, predicts that the FMCG sector will grow by 10.7% to USD 74.6 billion in 2017. This growth, however, is likely to slow down in the coming years, as consolidation in the FMCG industry is likely to lead to higher market concentration.
List of top FMCG companies in India by 2021 : Our entire life depends on FMCG (Fast Moving Consumer Goods) to meet our basic needs. Fast-moving consumer goods are goods with a short life span that are produced in large quantities at low cost and are intended for quick consumption.
This sector includes household goods, OTC drugs, food products, personal care items, office supplies, consumer electronics, etc. The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India, employing over three million people.
Today, we look at the top 5 FMCG companies in India that employ over 1.3 billion Indians every day. Read on!
Top 5 FMCG companies in India by 2021
1. Hindustan Unilever Limited (HUL)
Market Capitalization : Rs. 5,45,762.50/ PE : 68.61
HUL is one of the oldest FMCG companies in India. It is a subsidiary of the Anglo-Dutch company Unilever. The company was founded in 1933 and is headquartered in Mumbai. HUL has been serving more than 2 billion consumers for more than 87 years.
HUL has more than 35 brands in 20 categories such as soap, detergents, skin care, cosmetics, tea, toothpaste. The brands include well-known names such as Surf, Excel, Dove, Lux, Lifebuoy, Clinic Plus, Wheel, Sunsilk, Knorr, Axe, etc.
In April 2020, HUL also completed a merger with GlaxoSmithKline Consumer Healthcare (GSKCH India) for Rs 3,045 crore. In addition to Horlicks, brands such as Boost, Maltova and Viva are also part of GlaxoSmithKline Consumer, which has now been acquired by HUL.
2. ITC Limited
Market value: Rs. 2,61,993.75/ PE : 20.10
ITC Ltd has been operating in the Indian market for more than 110 years and thus knows the Indian consumer very well. The ITC is known for guaranteeing certain production and packaging standards. They have extensive distribution channels in India. This allowed them to penetrate even the most rural areas with a few retail outlets.
Some of their products include Bingo, Sunfeast, Aashirvaad, Fiama Di Wills, Vivel, Savlon (hand soaps and cleaners), Papercraft and Classmate. ITC has a 77% monopoly in the Indian cigarette market and offers brands such as Wills Navy Cut, Gold Flake Kings, Silk Cut, India Kings, Bristol, Gold Flake Super Star, Gold Flake Premium Lights, Classic Menthol, etc. In FY20, ITC posted a net profit after tax of 15 300 million rupees.
3. Nestlé India
Market value: Rs. 1,68,800.78/ PE : 78.18
Nestlé is a multinational food and beverage company based in Switzerland. The company has existed worldwide for more than 150 years. The history of Nestlé in India dates back to 1912, when the company started its operations as Nestle Anglo-Swiss Condensed Milk Company. They cater to the nutritional and welfare needs of Indian consumers.
Nestlé sells many products including beverages, bottled water, milkshakes, breakfast cereals, prepared foods, performance, dietary products, etc. Some of the 2,000 brands it currently owns include Nescafe, Maggi, Milky Bar, Kit Kat, Bar One, Milkmaid, Nestea, etc. In addition, Nestlé Cerelac has an undisputed 96.5% market share among infants 6 months and older as a supplement to breast milk, although this is an open market.
Quick tip: If you want to explore the financial and fundamental data of these companies, you can find it here on our stock research and analysis portal.
4. Britannia Industries
Market Capitalization : Rs 82,414.29 crore / PE : 46.83
Britannia Industries is one of the oldest food manufacturers in the country. The company was founded in Calcutta in 1892 with an initial investment of just a few rupees. 295. Their products are available in more than 5 million stores.
More than 50% of Indian households are proud of their range. The FMCG sector is known to be the largest fat-free business in the country. They have an extensive distribution network in India and 60 other countries.
Their products include Good Day, Tiger, Milk Bikis, Bourbon, Marie Gold, Tworog, Cheese, Milk and Yogurt. The company is the largest brand in the organized bread market.
5. Mariko
Market Capitalization : Rs 60,816.91 crore / PE : 54.99
Marico was established in 1990 in Mumbai. It started as a brand of coconut oil and refined cooking oil, then expanded into different types of consumer products. Two brands, Saffola and Parachute, are responsible for much of the company’s success. Although the company is only three decades old, it has come a long way in this segment. Safola, which competes in the premium refined cooking oil segment, retained its market leadership position with a 73% share. Parachute has a market share of 59%. They also represent up to 90% of their income.
The company is currently present in 25 countries in the emerging markets of Asia and Africa. They continue to innovate in production and packaging to live up to the motto of Make a Difference.
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Well-known brands of Marico include Parachute, Saffola, Nihar, Livon, Set Wet and Mediker. Global products include Parachute, Haircode, Caivil, Black Chic, Isoplus, Code 10 and X-men.
Financial comparison – Top 5 consumer goods companies in India
| rooms | Hindustan Unilever | ITC | Nestlé India | United Kingdom | MARICO |
|---|---|---|---|---|---|
| Market capitalization (Rs. million) | 5,45,762.5 | 2,61,993.75 | 1,68,800.78 | 82,414.29 | 60,816.91 |
| PE | 68.61 | 20.1 | 78.18 | 46.83 | 54.99 |
| Price/BB | 11.51 | 4.28 | 64.39 | 24.83 | 20.03 |
| Dividend yield | 1.74 | 4.77 | 1.14 | 1.81 | 1.43 |
| EWN | 28.69 | 25.66 | 105.76 | 35.94 | 28.95 |
| ROCEReturn on capital employed (ROCE) is a financial ratio that ... More | 38.22 | 31.55 | 147.88 | 41.47 | 35.69 |
| Prices/Sales | 11.87 | 5.61 | 12.4 | 7.75 | 10.45 |
| Current ratioCurrent Ratio is a quick analysis tool to check the near ter... More | 1.26 | 4.02 | 1.68 | 1.45 | 2.32 |
| debt/equity ratio | 0 | 0 | 0.02 | 0.28 | 0.03 |
| In the last three years. | 46.41% | -21.70% | 83.73% | 18.26% | 47.90% |
| In the last five years. | 171.75% | -10.42% | 177.58% | 149.34% | 85.67% |
(Updated May 2021 | Source: Portal)
Final thoughts
With ever-increasing needs and standards of living, consumer goods play an increasingly important role. To meet these needs, various other consumer products are also competing for an important place in this market. These include Colgate Palmolive, Parle Agro, P&G, The Godrej Group, Amul, Patanjali and Dabur.
In this highly competitive environment, FMCG companies manage to satisfy consumers by covering every nook and corner of the country, making every FMCG product an integral part of the economy.
Aron, who holds a Bachelor of Commerce degree from Mangalore University, came into the world of equity research to explore his interest in financial markets. Outside of work he watches soaps, encourages the RCBs and dreams of going to Kasol as soon as possible. He also believes that eating ice cream with kids is the best way to teach them about taxes.
Frequently Asked Questions
Which is the best FMCG stocks to buy in India?
The best FMCG stocks to buy in India are Hindustan Unilever, Dabur, and Godrej Consumer.
Which is the best FMCG stocks to buy?
The best FMCG stocks to buy are those that are high-quality, have a good brand, and have a good future outlook.
Which is the largest FMCG company in India?
The largest FMCG company in India is Hindustan Unilever Ltd.
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